![]() Ok, that’s a noble cause….but the message is all over the place and not correctly explained.īut more troubling was that I checked the “psedudo-stats” from a lot of emails like this, and the numbers were surprisingly low for some of them….like the view count on the YouTube video from the email: Time-and-time again I found results such as this:Ĭheckout this “#WomenMoveUs” campaign email: I started poking around to see if I could find some “pseudo-stats” from the emails. “Ok Neville, how do you KNOW FOR SURE these emails could be better? You don’t know their actual stats….” Keep it long if necessary to tell a good story. If there’s a great story to tell, don’t worry about the length. (Guy gives ride to another guy to jump-start his car. It lost all the emotions because it was so short. There was a chance to tell a good emotional story, but it seemed like someone at Uber “wanted to keep the email short” and cut it off.Doesn’t particularly teach you anything useful.This email I thought was actually on the higher-end of being interesting, but it fell flat. These receipt emails are inherently helpful to me:īut if you take a look at some of the other Uber email marketing attempts, they’re not inherently interesting: ![]() ![]() The receipt email is great because it’s all about ME! I even save them in a special expenses folder. Of all these emails, the only inherently interesting emails I really get are when they send my receipt. I pulled a big list of the emails Uber has sent me since I signed up for Uber in July 2013 when I needed a looong ride from the Seattle airport to the suburbs: This time I’ve noticed someone who has room to grow: UBER. I’m a copywriter and tend to notice when people are screwing up on their email. ![]()
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